Open access publishing was gaining traction in 2010, challenging traditional academic publishing models by making research freely available to the public. This movement aimed to democratize access to scientific knowledge, fostering greater collaboration and innovation. Open access journals and repositories allowed researchers to share their findings more widely and rapidly.
The rise of open access publishing also addressed issues of affordability and accessibility, enabling institutions and individuals without subscription access to benefit from the latest research. This period marked a significant shift towards more transparent and inclusive dissemination of scientific knowledge.